New Arkansas State head football coach Butch Jones isn’t in New Orleans to ghost write Shakespeare. He’s seen flanked by well-dressed muscle – TW Ayers and Andre Harris Jr. Jones’ walk-up music isn’t the AC/DC old-standard Chip Lindsey dials up; it’s the Arkansas State fight song. Nonsense does not a Butch Jones confidant.

Why do I care? Consider this: the Sun Belt plays the SEC far more than any Privileged Five conference. A normal human-being would glance at these numbers and assume that there is a jolly-good rivalry at play. After all, the Sun Belt has only played its natural peer rival, Conference USA, just 107 times.