Nobody asked us, but we’re doing it anyway. Fun Belt Podcast launches Friday (maybe) and it will absolutely open wide the crystal portals of perception.

Why do I care? Consider this: the Sun Belt plays the SEC far more than any Privileged Five conference. A normal human-being would glance at these numbers and assume that there is a jolly-good rivalry at play. After all, the Sun Belt has only played its natural peer rival, Conference USA, just 107 times.

What the NIL means for student athletes is that they can earn money on their talent and fame. (Fine by me.) What the NIL means for the state’s media is that it can crown any student a King Money Maker of its choosing. (Not fine by me). With most of Arkansas’ media in the pocket of [NWA SCHOOL], it’s hard to see how this doesn’t create another unfair advantage for an athletic program already given all the advantages.